Kingsford Charcoal started as the Ford Motor Company. In the 1920s, Henry Ford learned of a process for turning wood scraps from the production of Model T’s into charcoal briquets. He built a charcoal plant, and the rest is history. The Kingsford Company was formed when E.G. Kingsford, a relative of Ford’s, brokered the site selection for Ford’s new charcoal manufacturing plant. Originally called Ford Charcoal, the company was renamed Kingsford Charcoal in his honor. Today, the Kingsford Products Company remains the leading manufacturer of charcoal in the U.S. Over 1 million tons of wood scraps are converted into quality charcoal briquets annually. Barbequing with charcoal has become immensely popular since Ford’s time, and even today, more people prefer the taste of charcoal-grilled food to gas. *Bring some deliciously smoky flavor home today and taste how superior charcoal-grilled foods can be. Kingsford products are available nationwide at grocery stores, mass retailers, drugstores, warehouse clubs, and home centers.
Q. How does Kingsford Company create value by combining chicken and ironworks?