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Listen to the PODCAST Fearless produced by Invisibilia http://www53.zippyshare.com/v/pjN4zWxh/file.html

submit a 1-2 page paper answering the following questions as they pertain what you learned in the Fearless podcast. What things have contributed to a greater level of fearfulness in American society? How do you believe this impacts consumer behavior? List three brands, products or services that exist because of the presence of human fear and explain the element of fear and how the brand/product/service addresses it and builds consumer confidence. Find and share one example of marketing that preys upon fear.

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