Explain the mission of the brand and the brand personality using Aaker’s framework. Justify your selection (screenshots of the brand,
elements of brand personality, etc.).
Customer segments & target: Explain 3 to 5 segments that the company would target, briefly describing each one, and then select the one that you will
target for this campaign, developing the buyer persona and paying special attention to the media habits of the audience.
Campaign objective: Explain the objective of the campaign you created, what do you want to achieve and communicate to the target audience?
Highlight the value that it has to the brand and to the target audience. Get inspired with a successful real campaign from another sector. Present the
video or a graphic element of the campaign and the results obtained.
Media channels selection: Explain the selection of channels and the type of content you will have in each one. What are the channels you are going to
use in the campaign and how will you use them? Remember that they should be integrated – channels “complement” each other as much as possible Define weather they are Paid/Owned/Earned media