After you have picked a company (BMW, Intel, Uber, Amazon, Walmart, Tesla, Samsung ) in Assignment 1 and analyzed it, it’s time to write up another detailed report on the following information about the same company:
1. What kind of pricing strategies has the company employed to sell its products and services. Ch – 10
2. Retailing and supply chain strategies used by the company to deliver its products/ services to the customer – Ch 11, 12.
3. Communication initiatives and promotional strategies used to communicate the value proposition to the customers – Ch 13
4. Social Media, Public Relation and Direct Marketing strategies implemented by the company? Ch. 14.
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