Marketing and promotion in developing countries.

Identify two other examples in which multinational corporations have done similar marketing and promotion in
developing countries.

  1. What ethical issues were raised by these practices?
  2. What factors should be considered in balancing business vs. consumer vs. community interests in these
    scenarios?
  3. Applying these factors to the examples you cite, should the businesses have expanded their operations in
    the manner they did? Why or why not?

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