You are a Director of Marketing at a Fortune 500 company. The Chief Marketing Officer (CMO) has reviewed your Campaign Brief and shared it with the executive team. They have asked for a presentation with details of the proposed Marketing Campaign. This presentation will be developed as a PowerPoint slide deck in Assignment 2 and presented via Zoom in Assignment 3.
Your audience for the presentation will be the CMO and members of the company’s executive team. As high-level decision makers, these are very busy people, so you know that you must present your ideas concisely, to respect their time, but also persuasively, to solicit their buy-in and approval for the campaign.
Over the next few weeks, you will create a PowerPoint deck of 10 to 15 slides. The work of creating your slide deck is divided into TWO assignments: Part A and Part B. In this assignment, Part A, you will create your first 6 slides and receive feedback and guidance from your professor. This gives you the opportunity to apply that learning while completing the rest of your slide deck in Assignment 2, Part B.
Note: Download and thoroughly review the Assignment 2 Tutorial and use it as a guide
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o The tutorial document provides tips and resources for each slide in your deck; it can be found on the Week 5 Overview page in Canvas.
create Slides 1 to 6, with relevant references. This represents the first half of your Marketing Campaign slide deck. Your slides should be as complete as possible. If you still need additional data, note this in your slides, indicating what will be added and where you will locate the data.
Firstly, review the Slide Deck Outline below, which describes the required content for each slide. Then download the Assignment 2 Template, which can be found on the Week 5 Overview page in Canvas.
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• Research and add content to Slides 1 to 6 in the Assignment 2 Template
• Add your sources to your References slide
• Review your slides for consistency, grammar, punctuation, and overall impact