Marketing Plan

 

Develop a proposed budget of $150,000 for the first year of the program and complete the final concept paper for the proposed program due for senior management review.
The budget should identify the program’s anticipated expenses for the year ahead. Budget line items should be consistent with the proposed program and staffing plan.
Using the readings for the week, the South University Online Library, and the Internet, complete the following tasks:
Create a proposed budget of $150,000 for the first year of the proposed program including the cost for personnel, supplies, education materials, marketing costs, and so on in a Microsoft Excel spreadsheet. You may transfer your budget to your report.
Justify the cost for each item of the proposed budget in a budget narrative.
Executive Summary
The executive summary will serve as a one page overview of your proposed program. You may use the executive summary to draw in your reader—the senior management team. It should provide a compelling argument as to why your proposal should be funded. Be sure to include a brief overview of each component of your proposal: goals, needs statement, marketing plan, staffing plan, and budget.
Final Paper
The final paper should include the following sections:
Executive Summary
Goals and Purpose of the Program
Needs Statement
Marketing Plan
Staffing Plan
Budget

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