marketing system/ how marketing plays an important role in addressing problems
• One question may require knowledge of aggregate marketing system, as explained by Wilkie and Moore [also elaborated on by Roger Layton] and how Hunt’s definition of macro marketing / marketing systems relates to this. (250 words)
• Another question may require knowledge of how marketing plays an important role in addressing problems, challenges and issues and this might include its role in developing resources / innovations and making them widely available. (250 words)
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