Nutrition, Physical Activity and Obesity

Develop a short marketing plan to accompany the program you have already created.
1. Include a description of how you would segment the population to whom you are marketing your intervention. On which group(s) will you focus, and why?
2. Describe how you will incorporate the marketing components of the following:
a. product
b. price
c. place
d. promotion
e. which channels you intend to use to reach your population
3. Finally, address the ethical issues that could be involved in implementing your program, and create a basic 1-page logic model for implementation.

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