Principles of Marketing

Select an organization (or make one up) that markets to consumers. This should not be the organization you plan to use for the marketing plan assignment. Discuss all stages of the Buyer Decision Process for this organization using the example of a target consumer.
Select an organization (or make one up) that markets to other businesses. This should not be the organization you plan to use for the marketing plan assignment. Discuss how online shopping has changed in the business-to-business market using an example.
(For all dropbox assignments, remember to reference at least 2 sources; one must be the textbook plus one from a website, video, or other source. Use quotes for direct material taken and cite even if paraphrasing. )

I cannot use Mcdonalds, thats the organization im using for the marketing plan assignment.

This should be a minumum of 350 words

The book we use is

Principles of Marketing
17e

Philip Kotler

Northwestern University

Gary Armstrong

University of North Carolina

Pearson logo.

New York, NY

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