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Public relation

Order Description

Topic: Public relations (literature review)

Discuss the view that public relations can only ever be a support tool in the marketing communications mix.

steps:

-An up-to-date, fully referenced (Harvard style) review of the academic literature, maximum 2,000 words

-Ability to produce a critical, well-argued review of academic theory in relation to the discussion question for your chosen topic

-Appropriateness of papers selected for the literature review and ability to reference in Harvard style. A minimum of 12-15 papers is expected

-Structure, coherence, logical flow and presentation of the literature review

few sources:

Tim P Vos. Explaining the Origins of Public Relations: Logics of Historical Explanation

White, C. Public perceptions of public relations

Bruning and Ledingham (2000), ‘Perceptions of relationships and evaluations of satisfaction: an exploration of interaction’, Public Relations Review

Diga and Kelleher (2009), ‘Social media use, perceptions of decision making power and public relations roles’ PR Review

Gregory (2004), ‘Scope and structure of public relations: a technology driven view.’ PR Review

Kitchen, P.J.(1996).’Public relations in the promotional mix: a three-phase analysis’. Marketing Intelligence and Planning

Kotler,P., & Mindak,W.(1978) ‘Marketing and public relations’ Journal of Marketing

Nakra P. (1991)’The change of public relations into the marketing mix’ Public Relations Quarterly

Vos T. P. (2011) ‘Explaining the origins of public relations: logics of historical explanation’. Journal of PR Research

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