Read the attached case study “Puma’s Basketball Reenty”
In particular, think about the following areas:
1. Discuss Puma’s environmental analysis (especially the exteranal analysis of the U.S. market)
2. What was the value added proposition in focusing on the ‘growth, activism, and culture of NBA Basketball’
3. Although the pandemic probably disrupted Puma’s strategy, do you think they had it right? did they understand their environment?