Service Quality Management & Continuous Improvement.

Scenario The Hospitality and Event sector of the industry encompasses many organisations. Firms operate within a highly competitive, complex and dynamic environment. The purpose of service quality in this sector is to assist managers to adapt continually in its quest for continuous improvement and pursue perfection relentlessly. Indeed, the increasing significance of the experience economy and of customer experience is a defining feature of many Hospitality and Event organisations (Sutton et al, 2017). In order to display mastery of complex theories and concepts of contemporary operations and quality management practice, please complete the following task: Task Considering an organisation appropriate to the degree you are studying, critically appraise whether they implement a strategy for Service Quality Management & Continuous Improvement. You can achieve this by exploring in depth a range of tools and techniques aimed at the improvement of quality within the service organisation whilst considering the challenges to managers in managing service quality.