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he Customer Service  Strategy of Tesco in UK;

You are required to write an individual research report on your research project as a follow up your presentation. It is standard business practice for researchers / consultants to present their research findings to the client, followed by the submission of a detailed report.

Important attention:MUST write like following Structure
1.    This is an individual report based on the research project you presented in your group presentation. This report will enable you to demonstrate your understanding of the key issues, the research process, your findings, conclusions and recommendations
2.    This is an INDIVIDUAL submission and should not be plagiarized within the group.  While you draw on the same literature and process, the only elements of your report that should be ‘similar’ would be your brief statement of the research objectives, and any statistical data, diagrams and / or tables used in your group presentation.
3.    Your report should be written in a professional manner, from researcher / consultant to client. The key sections in the report should be:
a)    Introduction:  this should include:
I.    a statement of the problem
II.    the aim and objectives of your research project
III.    a rationale for this study
b)     Literature Review:  The topic chosen should be placed in a pertinent theoretical context. You may also include information on the industry / company from other appropriate sources.
c)    Research Methods: This should relate to
I.    What you want to find out – your research questions
II.    the methods chosen for primary data collection
d)    Findings: Presenting the primary research findings in a clear and
focused manner.
e)    Discussion and Analysis: This section allows you to discuss and analyse your primary findings in relation to what you found in the literature review.
f)    Conclusions:  These should relate to the aim and objectives set out in the introduction.
g)    Recommendations:  in two areas resulting from the conclusions
I.    directed at the organization
II.     areas for future research.
i)    Reflection: You should briefly reflect  your experience of the role of researcher
4.    Your report should
a)    Identify your student number in the document
b)    Be your own independent work and free from plagiarism, correctly referenced.
c)    Use Harvard citation and referencing
d)    Be written in an appropriate style
e)    Be word processed, in black text using 1.5 spacing and Font: Arial, Calibri or Times New Roma
f)    Font size 12
g)    Have been spell checked and proof-read

Research title:

1.    Outline the main objectives/key research questions of study:

2. Ethical Issues: Before completing this section please read the Faculty’s Ethical Approval Procedure and the University’s handbook Ethical issues in teaching and research – an introductory guide for guidance, in addition to any specialist guidance for the relevant disciplines.
Please tick one box:
•    No ethical issues have been identified as arising from this proposal.

•    Attached are the ethical issues which have been identified as arising from this proposal and a statement of how they have been, or will be addressed.

3. Are there any confidentiality issues? Y/N. If YES, outline how this has been addressed:

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