Please write a paper not exceeding 4 pages single-spaced 12pt font addressing the following six questions:
- Are all segments equally attractive to MM? If yes, why? If not, why not? How do the different segments’ needs and expectations evolve over time?
- How does customer satisfaction change over time? How do you balance hard performance metrics such as revenues and profits with soft metrics such as customer
satisfaction?
- How does customer satisfaction relate to customer loyalty?
- How should you manage MM pricing? What does it take to justify price increase? How does price discounting affect the outcome?
- How do you balance short-term and long-term investments?
- How does channel conflict figure into your pricing decisions? How do you minimize channel conflict?