Social Media Campaign
Identify an organization in the St. Louis area that you are interested in, work for, or would like to work for one day. monitor how they currently use social media. Write a social media campaign plan that will give the organization a fully flushed out idea that is ready for implementation. Required components of this assignment are as follows: Goals, Summary of Current Social Media Efforts, Content Types, Tools (with purpose and metrics), Action Plan for each Tool, and Evaluation Plan. My expectation is that the plan will be 6 pages long (formatted like a professional report, rather than an academic paper). You will pitch this campaign in class interpersonally as if you’re applying for a contract.
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