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Strategic Management Practice assignment;

Assignment Details
This assignment is based on the company ao.com. Students may choose an alternative organisation but they must have sufficient knowledge of that organisation to enable them to successfully address the assignment tasks. To complete this task successfully you will need to gather data about the organisation and its environment, and to apply relevant theory to that data. In applying relevant theory to the data you should develop a critical line of reasoning in support of your argument.
The task has four elements reflected in the questions below and together should form a coherent piece of work.
1.    What are the strategic issues facing the organisation?
2.    What goals should the organisation be setting?
3.    What actions would you recommend the organisation takes? What would be a strategy statement that summarised those actions?
4.    What would be the key elements of a performance management system to develop the strategy?

Additional Information
Your answer should be in the region of 5000 words in length. There is no prescribed format for the assignment but a report format is probably the most suitable. The submission should cite appropriate academic sources and data sources. Sources of data to support your arguments should be cited but it is not necessary to attach copies of raw data as appendices. Appendices should be used to support arguments made in the document and will not attract marks in their own right.
Resources – on the Moodle site
The unit handbook that contains the reading list for the unit
A comprehensive “notes & reading” document that discusses the ideas covered by the unit and that need to be considered when writing the assignment
Two examples of previous assignments. These example assignments are intended to illustrate what aspect of an assignment will gain marks and what aspects of an assignment to avoid or improve. They are not to be thought of as templates or ideal examples. Please do not copy any material from these examples into your own assignment.
Assessment Criteria
standard descriptors    AACSB Assurance of learning    Assessment criteria
SD 1 Apply skills of critical analysis to real world situations within a defined range of contexts.    Trait 1.1.2 Select and apply analytical tools appropriate to theoretical perspective (s)
Trait 1.2.1 Application of concepts, principles or theories to the context
Trait 3.2.1 Reflection of the implication sustainable decisions have upon stakeholders    Knowledge of relevant perspectives and ideas in relation to goals, issues, actions and performance management in strategic terms.
Application of perspectives and ideas relating to goals, issues, actions and performance management a specific set of organisational circumstances.
Recommendations for strategy and actions, with an associated critical analysis of the implications of those actions for a range of stakeholders.

SD 2 Demonstrate a high degree of professionalism.        Demonstration of initiative, creativity and innovation in the application of concepts, principles, tools or theories.
Ability to critically comment on the conceptual and evidential basis of the answer.
SD 3 Express ideas effectively and communicate information appropriately and accurately using a range of media including ICT.        Work that is well written, structured & presented and uses correct referencing.
SD 6 Find, evaluate, synthesise and use information from a variety of sources.    Trait 1.1.1 Identify data appropriate to the topic area    The use of evidence to support and justify arguments and conclusions in relation to which issues are significant, the goals that should be set and their nature, what actions are appropriate in light of those issues and goals, and how performance should be managed.
SD 7 Articulate an awareness of the social and community contexts within their disciplinary field.    Trait 1.2.2 Conclusions drawn with consideration of impact.
Trait 3.1.1 Demonstrate knowledge of ethical guidance applicable to discipline and contemporary discipline
Trait 3.1.2 Identify and critically analyse ethical dimensions    Evaluation of the impact of proposed organisational actions on a range of stakeholders, including a consideration of ethical, sustainable and corporate social responsibility dimensions.

AACSB Assurance of learning
PLO 1 Apply critical thinking to the analysis of situations, draw appropriate conclusions and make recommendations for action
PI 1.1 Identify, acquire and analyse data and information to evaluate its relevance and validity
Trait 1.1.1 Identify data appropriate to the topic area
Trait 1.1.2 Select and apply analytical tools appropriate to theoretical perspective (s)
PI 1.2 Synthesise and apply a range of information to generate a business outcome
Trait 1.2.1 Application of concepts, principles or theories to the context
Trait 1.2.2 Conclusions drawn with consideration of impact
PLO 3 apply a critical and reflective awareness of sustainability and ethical issues
PI 3.1 Demonstrate critical and reflective awareness of ethical issues in a given context
Trait 3.1.1 Demonstrate knowledge of ethical guidance applicable to discipline and contemporary discipline
Trait 3.1.2 Identify and critically analyse ethical dimensions
PI 3.2 Analyse sustainability challenges in the business situation taking into account stakeholder interests
Trait 3.2.1 Reflection of the implication sustainable decisions have upon stakeholders

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