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SWOT analysis of Samung Electronics (Threats section)

Threats

I.Apple
A.Brand Loyalty
1.Sales & Market Share

B.Specific Products
1.iPhone vs. Galaxy
2.Apple Pay vs. Samsung Pay

II.Generic Competition
A.Xiaomi in China
B.Micromax in India
C.Intex in India
D.Lenovo

III.Market Saturation
A.Increased Competition & Price Wars
1.U.S.
2.Europe
3.Asia

VI.Litigation
A.Apple
1.Patent infringement
B.Collusion
1.Korean Government
C.Kodak
1.More Patent Woes

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