What is causal effect of treatment (e.g. ads) on outcome (e.g. sales)? Di = 1{unit i is treated} (e.g. user i is exposed to ad) Y;(d): i’s potential/counterfactual outcome (e.g. […]
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What is causal effect of treatment (e.g. ads) on outcome (e.g. sales)? Di = 1{unit i is treated} (e.g. user i is exposed to ad) Y;(d): i’s potential/counterfactual outcome (e.g. […]