The biomedical industry

Demonstrate an understanding of the biomedical industry’s business model through independent research • Able to describe the structure and operations of GlaxoSmithKline (a company) including products on the market and in development, as well as the company’s global outlook • Plan, prepare, and polish a report that reflects thorough research and critical analysis
Prepare a research report on GlaxoSmithKline. The report should be 10-pages long (excluding tables, figures, and references), double-spaced, 12-point Times New Roman font, with 1-inch margins.
This report should thoroughly explore GlaxoSmithKline and provide the reader with a balanced and critical and review its history, current business focus, and global activities. Examine and describe GlaxoSmithKline’s
product portfolio including both products on the market and in development. You may need to search
“clinicaltrials.gov” to gather information regarding products in development. Then choose one product to
examine more in-depth including consideration of its global impact. Describe the product. Who and where are
the target patients for the product? Where are the clinical trials being conducted? What is the distribution of
therapeutic need? How would the product impact global health? Based on your research, what is the global
regulatory and marketing strategy for the product?
Provide your own narrative that is organized and reflective of your critical thinking. Provide in-text citation and a
list of references at the end. Use headings and subheadings to organize the document. Provide a wellorganized and clearly written report with current/ appropriate bibliography (no Wikipedia or alike).
Gather information using effective search strategy and appropriate sources. Document your search activities
so that you (and others) can retrace your activities and reproduce your findings. Chooses a variety of
information sources that are relevant to the research question, reliable, and not biased. Avoid referencing wikireferences and blogs. You can read them but trace the content to the primary source and cite those.
For research into the topic, following areas will be evaluated:
Determine the Extent of Information Needed
Effectively defines the scope of the research question or thesis. Effectively determines key concepts. Types of
information (sources) selected directly relate to concepts or answer research question.
Access the Needed Information
Accesses information using effective, well-designed search strategies & most appropriate sources
Evaluate Information and its Sources Critically*
Chooses a variety of information sources appropriate to the scope and discipline of the research question.
Selects sources after considering the importance (to the researched topic) of the multiple criteria used (such as
relevance to the research question, currency, authority, audience, and bias or point of view).
Use Information Effectively to Accomplish a Specific Purpose
Communicates, organizes and synthesizes information from sources to fully achieve a specific purpose, with
clarity and depth
Access and Use Information Ethically and Legally