The contemporary business environment is complex and dynamic

  The contemporary business environment is complex and dynamic. To attain and maintain success, firms must often adapt to exploit opportunities and mitigate threats. As part of their planning process, the companies listed below wish to gain a better understanding of their current environment, by studying key trends of relevance to their operations. Moreover, they are keen to sharpen their analysis, by considering possible weaknesses and/or limitations of their favoured model for devising business strategy, namely PESTLE. You are to act as a business consultant delivering a boardroom presentation to your chosen company’s leading decision makers, with a view to improving firm strategy. Select ONE of the companies listed below • STARLING BANK LIMITED • MANYPETS LTD • GYMSHARK LTD 1. Select TWO elements of the PESTLE model to explore from your chosen company’s business environment (for example, Political and Technological). Assess the impact of each on the company. Lastly, present suggestions for how the company should respond to each, with a particular focus on exploiting opportunities and/or mitigating threats. 2. Appraise your own (partial) use of the PESTLE model in this instance by identifying key weaknesses and/or limitations of the model as a strategic tool for your chosen company.