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The industry is Public Relations Services in Australia and the organisation selected is Omnicom Media Group Australia pty ltd.

You have been asked to complete some points for a certain industry. The industry is Public Relations Services in Australia and the organisation selected is Omnicom Media Group Australia pty ltd.

Please complete the following topics using IBISWorld report:

5. Strategic Analysis

5.1. Market Analysis
5.1.1. Market Size         (7-10 lines)
5.1.2. Market Trend     (7-10 lines)
5.1.3. Market Economics     (8-11 lines)

5.2. Competitive Analysis
5.2.1. Suppliers
5.2.1.1. Description (use the below table)
Major Supplier        Supplied Items

5.2.1.2. Competitive Influences (8-10 lines)
5.2.2. Customers
5.2.2.1. Description (6-8 lines using the below chart)

5.2.2.2. Competitive Influences (10-14 lines)
5.2.3. Substitutes
5.2.3.1. Description (use the below table)
Major Substitute Industry        Substitute Items        Competitive Advantage

5.2.3.2. Competitive Influences (6-8 lines)
5.2.4. Entrants
5.2.4.1. Description (8-10 lines)
5.2.4.2. Barrier to Entry Issues (8-10 lines)
5.2.5. Competitors
5.2.5.1. Market Concentration( 8-10 lines using the chart below)

5.2.5.2. Competitive Influences (6-8 lines)
5.2.5.3. Competitors’ Strategies (4-6 lines)
5.2.5.4. Key Success Factors (use the key success factors in the report 10-12 lines)
5.2.5.5. Competitor Alignment (5-7 lines)

5.3. Environment Analysis
5.3.1. Regulatory Influences (4-6 lines)
5.3.2. Economic Influences (5-7 lines)
5.3.3. Environmental Influences (4-6 lines)
5.3.4. Societal Influences (4-5 lines)
5.3.5. Technological Influences (4-6 lines)

5.4.3. Competitive Advantage (8-12 lines. Include the selected company in) use the below chart

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