The essay asks you to:
Write a brief account of the key developments covered in the lecture series and their effect on YOUR DISCIPLINE of either art and design, fashion design, fashion technology, fashion marketing, graphics and communication design and textiles.
As we have discovered over the course of the lecture series new production and manufacturing processes, new manufacturing materials and technologies, new concepts of distribution, marketing and mass consumption have been the foundation of what we now recognize as our present day consumer culture.
What have we learnt about industrial innovation over the last 150 years in relation to contemporary art and design practices?
What were the most significant developments in your discipline in terms of technology, shopping habits, materials innovation, manufacturing processes and distribution, and patterns of consumption and consumer behaviour?
YOU WILL USE THE STRUCTURE PROVIDED FOR THE PRODUCTION OF THIS ESSAY IN THE ESSAY GUIDANCE NOTES AVAILABLE FROM THE VLE. Please
use Harvard referencing throughout:
Assessment criteria for the essay:
Analysis and interpretation
“Talk about how concepts and developments of the past have shaped your discipline into what it is today and also include research on developments which are going to take place in 2018 to further enhance these concepts and
change consumer culture.”
Finding and using resources Understanding your discipline
Engaging with research sources and resources Delivering a coherent, literate, well-reasoned essay.
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