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Understanding Business Research Terms and Concepts: Part 1

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Identify two articles in the University Library: one in which the business problem is researched using a qualitative design and the other using a quantitative design.

Summarize each of the research designs.

Write a 350- to 700-word paper in which you compare and contrast the two approaches:
•What are the strengths and weaknesses of each approach?
•How can they be used most effectively in a combined approach?
•Which method is more appropriate for research in your own business and functional area?

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