Use of mergers by companies
Companies use mergers, acquisitions, outsourcing, and vertical expansion to gain a competitive advantage, control quality cost, and expand markets, among other reasons.
Respond to the following
Discuss how these strategies differ from each other in terms of risk and potential benefit, and how they similar. Why would a company choose one strategy over another?
Sample Solution
Mergers, acquisitions, outsourcing and vertical expansion are all strategies used by companies to gain a competitive advantage. Each of these strategies has different levels of risk and potential benefit associated with them and should be carefully evaluated before being implemented.
Mergers occur when two or more companies combine their operations into a single business entity. Mergers can offer numerous benefits such as access to new markets, increased buying power, cost savings from economies of scale, the ability to better control quality costs and greater market power versus competitors. Mergers also come with some risks such as higher transaction costs due to legal fees, possible antitrust issues if competition is reduced too much in the market place and cultural differences between the merging organizations may lead to operational difficulties.
Acquisitions involve one company purchasing another company’s assets or equity interest so that it gains control over the target firm’s resources and operations. Acquisitions can result in improved organizational efficiency through gaining economies of scale; they also open up access to new technology or skillsets not available internally which can enhance competitive performance; increased buying power; immediate entry into new markets without investing large amounts of capital; reduction in overhead costs associated with divestiture activities; addition of customer base from acquired firms; enhanced brand recognition etc . On the other hand acquisition deals carry certain risks including debt financing which may be hard for smaller firms to manage properly; failure to recognize hidden liabilities/risks associated with target firms resulting in significant losses ; regulatory scrutiny leading to costly delays etc
Outsourcing refers transferring key tasks involved in production process outside of organization either domestically or overseas (global sourcing). Outsourcing offers substantial cost savings related with labor , material/inventory needs because organizations need not invest on high valued equipment but just pay for services rendered by third party vendors who have invested on these heavy machines needed for production processes . This allows organization flexibility on managing variable workloads along avoiding capital investments needed for procurement / maintenance activities . At same time there are certain drawbacks associated with outsourcing like lack of control over quality standards , loss intellectual property rights (if confidential information shared) , difficulty dealing rapidly changing customer demands that cascades multiple orders throughout supply chain .
Finally vertical expansion involves setting up subsidiaries closer to customers’ premises thus allowing faster delivery times at lower transportation costs ; reducing communication barriers ; improving customization capabilities & responsiveness towards customer complaints etc however this strategy requires significant financial commitment as well as building appropriate physical infrastructure given area conditions (space constraints ) which might mean considerable upfront investment before realizing expected returns. Also there would be considerable legal complexities during formation process involving tax structure & regulations applicable within given jurisdiction(s).
Overall while all four strategies discussed above can help an organization improve its competitive positioning they differ significantly in terms of risk profile & potential returns compared against each other – hence it is important that any decision made must take into account relevant factors pertaining specific industry dynamics e.g healthcare sector vs automobile industry regarding anticipated response times following any change(s) introduced into system & impact analysis thereof prior moving ahead with respective plans since choosing wrong option could potentially backfire long run thus hurting profits realization among other metrics useful gauging success performance against stated goals/objectives..