User generated content free labour and cultural industries

Focusing on either any one of the readings on the required reading list,
assess and evaluate the strengths and possible weaknesses of the argument(s) as presented. You are permitted to include outside research or
contemporary examples to test the argument(s). You will be expected to engage academically with the readings, isolating a key point or points that will
demonstrate
a) your understanding of the reading(s)
b) your critical reasoning ability
c) (optionally) your resourcefulness
Use this reading：
http://www.ephemerajournal.org/contribution/user-generated-content-free-labour-and-cultural-industries