Value Creation: From Idea to Market
2A) SUMMARY- Maximum 2400 words
You are expected to do a summary (maximum 2400 words) about the VCR project that was allocated to you (Project allocated to you is number 141201).
The summary should cover the following phases/steps:
· Introduction (max. 200 words)
· Phase 1: Redefining product value: S1:Ignite; S2: Idea
· Phase 2: Generating product value: S3: Intelligence, S4: Integration
· Phase 3: Creating product value: S5: Inspiration, S6: Illumination, S7: Incubation
· Phase 4: Sustaining and capturing product value: S8: Impression, S9: Introduction, S10: Implementation
· Conclusion (max. 200 words)
While making the summary, you should adopt the point of view of the company / patent owner and explain the challenges/solutions that you are facing on the different steps of the VCR. In order to address these challenges you might say that you worked with a team of experts and/or hired a team of consultants that helped you to develop the VCR report.
2B) CRITICAL ANALYSIS (Maximum 800 words)
You should make a critical analysis of the project that was allocated to you:
a. in comparison with the other projects that are presented in the table, regarding the project allocated to you, which ones are:
a) the major strengths?
b) the major weaknesses?
b. regarding the application of the original frameworks. Were the frameworks properly selected and applied to the selected technology/service? Are all the selected frameworks relevant and which ones bring added value? (See the original frameworks presented in Block 2 that will be used to support your coursework).
c. is the overall VCR report of the group convincing? Justify.
SECTION 3: TOOLS FOR THE PROJECT TO BE DEVELOPED IN THE CLASS (200words)
While analyzing Block 2 and the 6 projects, list which VCR/VCF tools that you find more relevant to apply to your own group project.
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