Select two competing multinational companies. They should be comparable or competitors (e.g. Apple vs. Samsung; Toyota vs. Ford). Each company/organization should be well known and have many employees and consumers.
Examine each company’s website and analyze it using secondary research;
Explain message strategies of each company/organization, including COVID-19.
Describe each company/organization’s s weakness in areas of marcom mix and contact points, and conduct a critical appraisal.
Focus on:
- Paid, owned as well as earned media relations, particularly their presence and key activities on social media;
-Consumer relations; including examples of advertising, public relations, promotions, events, sponsorship, etc…and
-Community relations, including causerelated relations management, and CSR.
Compare and contrast the two companies’ virtual IMC presence and activities on social media.
If you were an IMC advisor for these companies/organizations, which recommendations would you give to make their online presence more effective?