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What is the company name?

Write a 3 page position statement/paper.

Address the following in your paper:

What is the company name?

Complete a trademark search to determine if the mark and/or trade name are available.

Determine the positioning statement and general branding for your company/product by answering the following questions:

What is the core of your business? What is the heart and the spirit? How does this equate to branding?
What is the one thing you want to be known for in your business?
What colors will you use in your brand? Why?
Complete the Business Description section of the Marketing Plan.
Begin Brainstorming a logo design.
Describe at least one option.
Who will design/execute the logo?

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