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what is the responsible management challenge of GlaxoSmithKline(GSK) and make recommendations for how the company should address this challenge.
*For the company GlaxoSmithKline(gsk), use marketing as a perspective from which to analyze the company’s strategic business context.

*Within this context, analyze one major responsible management challenge GlaxoSmithKline(gsk) faces and make recommendations for how the company should address this challenge. ( GSK annual report may needed)

*These recommendations should explicitly take into account the company’s strategic aspirations and the resource constraints it faces.

*You should clearly indicate and justify how these recommendations are practicable and realistic in the context of the company’s existing systems for addressing social, environmental and/or ethical issues, and how these systems could be further developed and changed to fully implement your recommendations.

*Sub-headings may be used within the essay & introduction and conclusion are needed

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