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Would You Advise a Friend to Invest in this Company?

ctivity 108 from Interpreting and Analyzing Financial Statements: A Project-Based Approach; Schoenebeck and Holtzman, 6th Edition

hope you have the book, I have the hard copy only!

Company Analysis/Capstone Project (3M)
In this project, you will use your understanding of financial accounting to analyze a company’s financial statements. The project requires you to research and analyze 3M company.

To prepare this analysis, you will use data from the internet and organize it using 5 worksheets. Then you will communicate the results of your analysis in a detailed written report, and highlight the results in an “in class” oral presentation. Accordingly, this project will help you to build your critical thinking, technology, and communication skills.

You will be responsible for the following parts of this project:

Written Report and Company Research (Activity 108 from Textbook)
A. Tell Me About Your Company
B. Company News
C. Stock Market Activity
D. Financial Statement Analysis
E. Ratio Analysis
F. Research Summary

Capstone Project
ACC 308
Fall 2015

Requirement Overview

1. Written Report Due Date-November 23, 2015
a. To Be Submitted in Class
b. Electronic Submissions cannot be accepted
2. In Class Presentation Due Dates-November 30 and December 2, 2015
3. Written Report Content/Sections:
a. Tell Me About Your Company (1-3 Pages)
b. Company News (1-2 Page)
c. Stock Market Activity (1-2 Pages)
d. Financial Statement Analysis (4 Pages)
e. Ratio Analysis (2-4 Pages)
f. Research Summary (2 Pages)
4. Refer to Chapter 9, Textbook Pages 300 through 314, for Specific Details
The role of Direct Marketing in managing customer relationships

Title: The role of Direct Marketing in managing customer relationships.

( The essay should be 5,000 words and will cover the following area )

Essay Criteria:
? Key papers read and used
? Essay refers to uses at least the key recommended academics papers/texts.
? Evidence of broader, relevant reading
? Essay refers to uses at least 8 related academic papers & at least 40qty or above article referencing
? Discussion demonstrates understanding
? The Key arguments are identified clearly and used as the basic for discussion
? Unsupported assertion / opinion is avoided
? Key ideas clearly identified
? Ideas are separated out and clearly labeled and defined
? The paper evaluates ideas
? Ideas are weighed up dispassionately against evidence and in term of their impact on practice and theory
? The paper is reflective ( critical )
? The student considers her/his own social and cultural position as a source of bias.
? The paper provides examples of good practice
? Uses a number of practical examples to support the theoretical arguments
? The paper is professionally presented
? Title, author, Harvard referencing system.
? Clear layout, neatly presented. Also mechanically soundness. (Grammar, spelling ect)

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