“You are where you live”

This is a formal written paper that will be submitted in Blackboard. It must be posted in a Word file or an .rtf file
on the due date. 5-6 pages double spaced. When you are ready to submit click on PRIZM DROPBOX title. It
will take you to the page to upload your document.
Write out the question then answer in complete sentences. Check your spelling and grammar and site your
resources. There are many other tools marketers use to study their potential customers. Check those out and
add to your list of resources.
Highlight in yellow your critical thinking comments and application to your world of work and life. Use the
marketing terminology from the previous chapters to connect the dots with what you have learned so far in the
course.
“You are where you live” is based on our PRIZM lifestyle segmentation. Prizm ZM defines every neighborhood
in the U.S. in terms of demographically and behaviorally distinct types or “clusters.” PRIZM offers a simple way
to identify, understand, and target consumers. Marketers use PRIZM to identify which clusters perform at,
above, or below average rates for their products and services. By identifying the neighborhood types where
existing customers perform at above or below average rates for their products and services, marketers can
determine how best to plan their marketing mix. Armed with this information, targeting information can be
planned for these customers. Visit the Nielsen My Best Segments . (Use Chrome if you are unable to open in
Firefox.)
The research should be updated from the 2010 US Census information to the 2020 research. If not keep that in
mind as you compair and contrast info.
Read the sections and explore the different links to familiarize yourself with the research. This is only one tool
used by marketers. What other tools could be used along with this one to get an even closer look at
communities around the country and the world?
Choose the tab for Zip Code Look-Up see the market segments in your area.(and any other area you would
like to go to in the future) Compare and contrast what you learned.
Walk around your neighborhood and do your own primary research. (You have an advantage since everyone is
home.) Be sure to notice the types of advertising being used in your area. Who is on the billboards, what is on
the back of the receipts, what fliers and magazines are in the mail and at the grocery stores, convenience
stores and retail shops? Have you noticed radio or TV remote broadcasting? The textbook gives lots of
examples of how marketers develop their marketing mix, what are you observing in your community? (A lot has
changed in the last year, what is different now)