​Food Service and Hospitality Strategic Marketing Assignment, Strategy ​

See attachment for assignment details.
Links for resources
https://www.restaurantbusinessonline.com/financing/five-reasons-bar-grill-chains-nightmare-2017
https://www.businessinsider.com/restaurants-best-restaurant-recession-food-italian-mexican-chinese-pizza-downtown-applebees-2017-2
https://www.washingtonpost.com/news/voraciously/wp/2019/12/31/why-fast-casual-restaurants-became-the-decades-most-important-food-trend/
https://youtu.be/TTcpL72Zjzk