- From a resource-based view, what does Fiat have in turning around a struggling Chrysler that Daimler did not seem to have?
- Prior to their merger in 1998, Daimler and Chrysler had not collaborated in any alliance relationship. This probably contributed to the eventual failure of Daimler Chrsyler. After Fiat made a strategic investment in Chrysler in 2009, both of them collaborated in an alliance, which eventually resulted in a merger. Does Fiat Chrysler have better odds for success than DaimlerChrysler?
- What are some of the do’s and don’ts that can be learned from this case?