Read the case study “A Nasty Ending for Nasty Gal” on pages 414–416 of the textbook. Then,
answer the questions below.
Was it a good idea to use social media as a marketing and social tool for Nasty Gal? Why, or why not?
What were the management, organization, and technological issues that contributed to the failure of Nasty
Gal?
If you were hired as the new chief executive officer (CEO) of Nasty Gal, what would you have done differently
to keep the company from filing for bankruptcy?