Analyze and critique a real-life health communication campaign, and to produce a written report. At minimum, your report must cover the following: health communication theory, practice strategies, audience dynamics, and selection/use of media channels, and evaluation (if evaluation was done). You should use chapters 4-8 of Parvanta & Bass as a guide to help you think through your analysis and critique.
In addition to using the text, you must also support your analysis by citing relevant external peer-reviewed materials (such as academic journal articles), and citations to the actual campaign itself that you are critiquing. You must make an effort to obtain documentation from the campaign’s creator that provides you with background information about it (this may be a government agency such as SFDPH, CDPH, the CDC, etc. or a nonprofit like the American Heart Association, the American Cancer Society, the American Lung Association, etc.).
Many public health agencies/organizations will have background info about their campaigns available online, but be prepared to email or call them to ask if there’s anything they can share with you (don’t be afraid to email them explaining that you’re a public health student analyzing their campaign as part of a class project).
Although there is technically no minimum number of sources you must cite, keep in mind that every single statement of fact you make must be supported with evidence, so that it’s clear that you’re not simply stating an unfounded opinion.