My company is American Airlines
Part A (CEO Letter): Word doc
For this assignment, you will create an e-newsletter for your corporation with a message from your CEO asking for support for an issue or partnership of your
choosing. Earlier, we talked about issues that your company should care about (CSA/CSR lecture). Identify the issue and find a partnership (nonprofit or
small business) that your company could collaborate with. (Think about the cookie company caring about blood donations and partnering with the Red
Cross). This must be an original idea and not a collaboration that yor corporation is already involved in now or in the past.
Part A: Determine who your target audience is. Once you have determined your audience, craft a 200-word MAX message from your corporation’s actual CEO
that announces the partnership with a call to action (donate/sign this petition/march/etc.). This must contain original copy written only by you (Do not use an
existing message from your corporation.). In addition, include a subject line. The message that you write in Part A will be inserted into an e-newsletter that’s
created and submitted through Mailchimp via email. (Open a free account to use at MailChimp.com). Use your corporate logo, brand colors, and tone in the
email.
Do you have a:
– Subject line (10 words or less)
– 200-word max message from the CEO announcing a partnership or awareness of an issue
– Include a CTA (“donate now” or ” “Sign the petition”)
– Sign the email with your CEO’s name and title
– Include the target audience and word count at the bottom