Advanced Issues in the music Industry

        Who do you think are the top A&R executives of the past 10 years? Which artists are they responsible for discovering? Several major “marketing initiatives” have been used by artists over the past decade as we’ve transitioned to a digital world. Beyoncé releasing her album without notice; Radiohead releasing their album on a pay what you want model, many rappers releasing mixtapes for free to build a fanbase so they can eventually sell music or at least their live performance. Please evaluate these strategies. Can they work for any artist? Are they only available to major stars?