advertising

Topic: advertising Order Description The question i choose is question 2, and I think you should focus on the ads strategy for different countries of DeBeers, for example Asia and Europe they implemented different strategies based on their different attitudes about women. Also A cosmetic brand did similar thing for the Indian market and the Europe market, they claimed that using their cosmetic products will make girls white and that will lead to a better future. Or the question 15 "How ‘conversational’ (Spurgeon 2008) is online advertising? Discuss with reference to specific examples" can also be chosen because this is question has a clear reference reading. The writer can choose either question. Core reading that I want to relate on : For question 2: Leiss, William et al (1991) Social Communication in Advertising, London, Routledge Lury, Celia (2004) Brands: The logos of the global economy, London, Routledge McFall, Liz (2004) Advertising: A cultural economy, London, Sage Moran, Joe, (2007) Queuing for beginners: The story of daily life from breakfast to bedtime, London, Profile Myers, Greg (1999) Ad Worlds: Brands, media, audiences, London, Arnold, especially Preface and Ch 1’ What do ads do?’, pp. ix-xiii, and 3-14 Nava, Mica (1997) ‘Framing advertising: cultural analysis and the incrimination of visual texts’ in Mica Nava, Andrew Blake, Iain MacRury and Barry Richards et al (eds) Buy this Book: Studies in Advertising and Consumption, London, Routledge, pp.34-50 Wernick, Andrew (1991) Promotional Culture: Advertising, ideology and symbolic expression, London, Sage For question 15: Spurgeon, Christina (2008) Advertising and New Media, London, Routledge Andrejevic, Mark (2011) ‘Surveillance and Alienation in the Online Economy’ 8(3): 278-287 Andrejevic, Mark (2012) ‘Exploitation in the data mine’ in Chhristian Fuchs et al (eds) Internet and Surveillance, London, Routledge Banks, John and Potts, Jason (2010) ‘Co-creating games: a co-evolutionary analysis’ New Media & Society, 12(2), pp.253-270 Fuchs, Christian (2011) ‘Web 2.0, Prosumption and Surveillance. Surveillance & Society 8(3) 288-309 .Fuchs, Christian (2014) Digital Labour and Karl Marx, Taylor and Francis [e-book] Grinnell, Claudia (2009) ‘From Consumer to Prosumer to Produser: Who Keeps Shifting My Paradigm? (We Do!)’ Public Culture, 21 (3) 577-598 McStay, Andrew (2010) Digital Advertising, Houndmills Basingstoke, Palgrave Macmillan Most importantly: 1: The essay shall be about "open up research focus" or a "case study" 2: please read through the requirement carefully for anything i didnt mention in this introduction, because this requirement seems confusing to me.