Advertising: Digital and Social Media

Advertising: Digital and Social Media Order Description Two videos of AXE commercials “Anarchy” • Watch the following AXE commercials “Anarchy” at: https://www.youtube.com/playlist?list=PL16F525F7DC899A9E&feature=plcp • Based on what you have learned from Chapter 15, discuss how use of social media in IMC mix is applied in this case. • Your response should be no longer than 5 lines. • The response to this discussion question will count as participation points. Make sure you provide a thoughtful response to the questions and that you check for typos and grammar mistakes. • This discussion question will be open, that is, all of your classmates will be able to read what you wrote and make comments. • I strongly encourage you to make comments on what your classmates wrote. However, be polite. • You have until Sunday, March 8 at 11:59 pm to post your response. Two videos of AXE commercials “Anarchy” • Watch the following AXE commercials “Anarchy” at: https://www.youtube.com/playlist?list=PL16F525F7DC899A9E&feature=plcp • Based on what you have learned from Chapter 15, discuss how use of social media in IMC mix is applied in this case. • Your response should be no longer than 5 lines. • The response to this discussion question will count as participation points. Make sure you provide a thoughtful response to the questions and that you check for typos and grammar mistakes. • This discussion question will be open, that is, all of your classmates will be able to read what you wrote and make comments. • I strongly encourage you to make comments on what your classmates wrote. However, be polite. • You have until Sunday, March 8 at 11:59 pm to post your response. Two videos of AXE commercials “Anarchy” •    Watch the following AXE commercials “Anarchy” at: http://www.youtube.com/playlist?list=PL16F525F7DC899A9E&feature=plcp •    Based on what you have learned from Chapter 15, discuss how use of social media in IMC mix is applied in this case. •    Your response should be no longer than 5 lines. •    The response to this discussion question will count as participation points. Make sure you provide a thoughtful response to the questions and that you check for typos and grammar mistakes. •    This discussion question will be open, that is, all of your classmates will be able to read what you wrote and make comments. •    I strongly encourage you to make comments on what your classmates wrote. However, be polite. •    You have until Sunday, March 8 at 11:59 pm to post your response. Two videos of AXE commercials “Anarchy” •    Watch the following AXE commercials “Anarchy” at: http://www.youtube.com/playlist?list=PL16F525F7DC899A9E&feature=plcp •    Based on what you have learned from Chapter 15, discuss how use of social media in IMC mix is applied in this case. •    Your response should be no longer than 5 lines. •    The response to this discussion question will count as participation points. Make sure you provide a thoughtful response to the questions and that you check for typos and grammar mistakes. •    This discussion question will be open, that is, all of your classmates will be able to read what you wrote and make comments. •    I strongly encourage you to make comments on what your classmates wrote. However, be polite. •    You have until Sunday, March 8 at 11:59 pm to post your response.

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