Advertising ID (IDFA) in iOS

  Apple has made significant changes in how their Advertising ID (IDFA) in iOS can be used and, as we discussed in class, Apple is also trying to limit the use of device fingerprinting. How does this all relate to user privacy, including the CCPA, CCPR and the GDPR? What other approaches are currently being worked on by the advertising industry to replace Apple’s restrictions on the use of IDFA, and what do you expect to happen going forward? Here are some relevant links for this prompt: https://www.forbes.com/sites/johnkoetsier/2020/06/24/apple-just-made-idfa-opt-in-sending-an-80-billion-industry-into-upheaval/ https://www.apple.com/legal/privacy/data/en/apple-advertising/ https://www.cnbc.com/2022/02/02/facebook-says-apple-ios-privacy-change-will-cost-10-billion-this-year.html https://www.singular.net/blog/mobile-tutorial-series-idfa-apple-identifier-advertisers/ https://medium.com/applike/accessing-the-advertising-id-on-google-and-ios-devices-ccd9097a3222 https://www.msn.com/en-us/money/savingandinvesting/snap-stock-gets-downgraded-again-blame-apple-and-tiktok/ar-AAT5Tsd https://www.cookiepro.com/knowledge/what-is-the-ios-idfa/ https://www.invoca.com/blog/what-is-idfa-and-why-apple-killed-it-everything-marketers-need-to-know