Choose the consumer health issue that you believe the general public is most misinformed about. In a 1 page word document (not including references), describe the issue briefly and provide evidence (meaning credible sources you cite appropriately) to support public misperception about this issue.
Once you have done this, select and identify a persuasion technique and use that technique to develop an advertising piece to “sell” the truth. This does not mean find an existing one. For this assignment, you are to CREATE an original one yourself.
You can choose a 30 second Public Service Announcement or radio spot, a billboard, a filmed commercial, a social media ad, or a magazine ad to clear up the misconception and give the public the truth about your consumer health issue.
• Be sure you are “selling” the true facts about your issue.
• Advertising type should be appropriate for the topic and developed to fit into mainstream advertising.
o Be sure to use only one of the following:
30 second Public Service Announcement or radio spot (you can upload an audio clip if you choose this)
Billboard
filmed commercial (You can upload a video link for this if you choose)
social media ad
magazine ad
• Be sure to use only accurate, reliable, up-to-date (check the date on your sources! Try and find reliable sources that are no more than 5 years old), and truthful information in your ad. Do not misinform the public – that’s what you are trying to stop!
• Be creative!
Upload the summary and the advertisement into the appropriate assignment folder in