Discuss the background of Air Arabia. (150 words) b. Discuss the competitive situation of Air Arabia. Collect and set correctly some that can support your discussion. (300 words) c. Identify the objectives, which outline the major decisions that must be implemented the report. (50 words) 2. Content and Analysis: a. Do a PEST analysis of the external business environment in which Air Arabia competes using secondary data only. (800 words) b. Being one of the stakeholders (a customer) do SWOT analysis for the internal and external business environment where you can visit the organisations website for this purpose. (800 words) c. Conclusion & Recommendation. (300 words) d. References. (3-5).
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