Airline marketing

1.Explain why airlines will experience a declining market for business travel in the future. Provide an example. 2.Airline marketing executives believe that the future of FFP's (frequent flyer programs) will be used more to provide a source of data for airlines so they can target individuals with attractive offers. Explain this theory and what affects it will have on air travel for both individual and business travelers. Provide examples where appropriate. 3.Explain why enhanced competitive pressures from airline deregulation an airport privatization coupled with increased demands for a more sustainable and quality conscious industry standard have brought new challenges for airports. 4.Worldwide ACI estimates that with the current pace of construction, airport capacity could accommodate 6 billion passengers by the year 2020. Describe the challenges faced by airports to meet this forecasted demand. Part 2: The Challenges of an Airline's Promotions Manager You are hired as a marketing/promotions manager at a Major International Airport. Your boss just walked into your office in your first week on the job announcing that they have just entered into a partnership with a major airline that will be launching a new air travel route. Your budget to promote this launch is $100,000 and you will have to provide rationale for the differences between the estimated and actual expenses. Additionally, your boss says the anticipated revenue forecasts are $1,000,000 in the first six months after launch to be shared by the partners. Using the Budget Spreadsheet (Microsoft Excel format), explain how you intend to stay within or go over the budget. Provide rationale for your decisions and upload the completed spreadsheet with your answer.