Alibaba's E-commerce Expansion in India

Alibaba's E-commerce Expansion in India Order Description Assignment: assignment is meant to analyze the issues related to the position of China’s e-commerce company Alibaba as it expands into India. Issues that should be focused on include globalization, cross cultural issues in business, product/market combination (Consumers, Distribution, Competition) and elements related to the risk involved with Alibaba’s foreign entry into India from China. Outline: Introduction: section is meant to explain the objective of the paper, and detail the different issues that will be addressed throughout the paper. Alibaba Background and History: section is meant to outline the current position of Alibaba in China and India, and the history related to its current position. Globalization and Sustainability: This section is meant to detail the different key success factors that will help Alibaba establish its self in India, and sustain its position as well as grow. Market and Products: This section is meant to detail the various different services and products that Alibaba is or could implement in India. This section is also meant to explain how the ecommerce market is currently in India, as well as difficulties related to entering the market. Risk Assessment and Conclusion: detail the many risks Alibaba faces regarding its expansion and involvement in India, as well as make suggestions regarding how Alibaba should go about strategically entering and expanding in India.