Amazon in the marketplace

    Please review the case study provided on page 67 of your textbook “Watch Out All Retailers, Here Comes Amazon; Watch Out Amazon, Here Comes Other Competitors” and answer the followings: Can any firm beat Amazon in the marketplace for retailers? If yes, how can they do it in regards to competing with Amazon? If not, why not? Please justify your argument by providing the peer-reviewed sources. Please evaluate the formidability/competitiveness of Google and Amazon. Assess Amazon’s major strengths and weaknesses and provide your understanding of Amazon’s compatibility. Research about www.Jet.com as a potential competitor for Amazon and explain your analysis/conclusion.