Ambush Marketing

Address each of the following items: -In your own words, how would you describe "ambush marketing"? Include two examples with your description. -What are the advantages and disadvantages (risks and consequences) of ambush marketing? -What was Bavaria Beer hoping to achieve through its ambush marketing tactics? -Would you consider Bavaria Beers ambush marketing an unethical practice or simply a competitive strategy? Explain. -Can ambush marketing be both intentional and unintentional? Explain. -As a leader of an organization, would you allow the practice of ambush marketing? Explain.