An original retail establishment

            Create and describe your original retail establishment Name the existing shopping center in which it will be located Where is this center located? Describe the center’s retail format iii. Why is this center appropriate for your retail establishment? Describe your Strategic Retail Planning Process Define the business mission Conduct a SWOT analysis Identify and evaluate strategic opportunities Identify and evaluate strategic opportunities Evaluate strategic opportunities Establish specific objectives and allocate resources Develop a retail mix to implement strategy Evaluate performance and make adjustments Present your Customer Relationship Management program Who is your target customer and how will you build loyalty? What CRM programs will you use? Describe your retail pricing process Present your product(s) with pricing strategy (Do NOT provide long lists of prices!) Explain your Retain Communication Mix What media elements will you use (including social media)? Design a website for your store (one page)