Step 1: Create a SWOT analysis for SOUTHWEST AIRLINES to determine its major strengths, weaknesses, opportunities, and threats.
Step 2: Based on the SWOT analysis, outline a strategy for SOUTHWEST AIRLINES to capitalize on its strengths and opportunities, and minimize its weaknesses and threats.
Step 3: Discuss the various levels and types of strategies SOUTHWEST AIRLINES may use to maximize its competitiveness and profitability.
Step 4: Outline a communications plan SOUTHWEST AIRLINES could use to make the strategies you recommend above known to all stakeholders.
Step 5: Assess efforts by SOUTHWEST AIRLINESto be a responsible (ethical) corporate citizen and the impact on SOUTHWEST AIRLINES bottom line. Provide specific examples to support your response.