Please read the PDF file (Southwest), and Answer the question,
Q3: What is their strategy?
Think here about the choices that Southwest made that were different from the other airlines for clues. And
hypothesize why they would make the choice they would. Examples of things to ponder about are- why eschew
supplying food during flights? Why didn’t they use the more efficient hub-and-spoke scheduling structure?
And also, please support the idea with the BPL Mind Map
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